Social media marketing provides an easy and inexpensive way to grow your brand by utilizing your clients and network to extend your potential client base. Many therapists ensure they have a strong online presence with a website, Facebook account, and Twitter profile. However, many therapists and clinics forget to include Pinterest to their social media presence. You can employ this widely popular site to market your brand and successfully grow your business, especially if you incorporate the following tips.
Create a Dedicated Account for the Business
You do not want to just use your own personal Pinterest account to market your services, even if you only have a small business. Instead, you should create a dedicated profile for the practice. When you pin and share using your professional profile, you increase the visibility of the company. Since Pinterest is free to use, there is no reason not to have a personal and professional profile. When you create the profile, be sure to include links to your website and connect it to your other social media accounts.
According to Massage Today, you also want to verify that you are the owner of the business and website to increase the level of trust in your followers.
Unique and Engaging Boards
Pinterest offers the opportunity to create and organize your pins on themed boards. You can easily create themes based on different items of interest that are associated with your practice, such as nutrition, exercise, massage techniques, stress relief tips, stretches, and at home practices.
Pinterest then facilitates your promotion by suggesting content and boards to users based on their interests. By creating unique and engaging boards, you will increase the chance of others finding your profile and connecting with your company.
Create Your Own Content
You do not want your Pinterest account to just link to other sites across the Internet, although this is one important use of the site. You want to be sure to create your own unique content that you then share on Pinterest. You can easily link to your own blog and other relevant information you add to your website, such as tutorials, infographs, solutions to problems, and more. To make this easy, develop a Pinterest-friendly website and blog, which also increases the chance that others will share your content through Pinterest.
When you create your unique digital content, you want to always consider the interests of your audience to ensure you develop unique and engaging pieces. This not only will inspire your current and potential clients to interact with the content, but also to pin, repin, and share with their social network. You also want to avoid overly promotional and advertisement based content and instead provide helpful and valuable information to your clients.
Active Engagement and Frequent Posting
Timing is another important aspect of marketing your massage therapy business with Pinterest. You need to frequently post in order to remain active within the Pinterest community. Therefore, you should constantly be adding content to your boards. This should not just be your own content but also active engagement with other members, including repinning their content.
According to Social Media Today, active engagement that incorporates your own posting and interaction with other users expands your reach.
Take Advantage of Pinterests’ Tools
Pinterest has several tools that can help you promote your business of which are worth taking advantage. Pinterest sends out weekly updates to their subscribers that shares content matched to their interests. You can be included in these updates by regularly posting and having well-organized boards. Recently, Pinterest has also started offering promotional pins for businesses. Although utilizing this feature costs money, it can be a great tool for widening your reach if you have the marketing budget.
Just as there are always new massage techniques and development in massage therapy, there are also constantly new developments for marketing your business. By taking continuing education courses, you can learn the latest information to help you develop new massage techniques and grow and extend your business. Check out our massage therapy courses and see how they can help you.