Having the right tools helps you get the job done right, and this is certainly true for cosmetologists. Giving your clients a great cut is a surefire way to increase your salon customer base. When you were in cosmetology school, you learned that different scissors were used for different types of styling. However, do you…
DetailsAs a hair stylist, one of the most important things you can do is establish a rapport with your clients. From the moment they walk in the door, you need to make them understand that you want them to look the best they can. This sense of trust goes a long way when you need…
DetailsMassage therapists provide clients with a way to relax and feel better after dealing with the stresses of the modern world. However, did you realize that massage therapy also can help relieve pain and enhance the ability of the joints to have full flexion and extension range of motion? One particular area where massage therapists…
DetailsEstheticians know how you look on the outside influences how you feel about yourself on the inside. Facials are one way to look radiant. As an esthetician, it is an important part of your work, and providing a relaxing experience for clients helps them reboot. Let’s look at the important ways an esthetician can provide…
DetailsEach day, cosmetologists put a great deal of time and effort into using their skills to help clients look and feel better. It is a fascinating profession, one that gives you the chance to get to know your clients. While you work, you hear about their hopes, disappointments, and family life. For these reasons and…
DetailsNail technicians provide clients with pedicures and manicures, helping them look their best. However, they provide clients with much more. They are trained to keep their clients safe through the use of good practices while performing these duties. In addition, the nail technician has a duty to themselves and their co-workers to maintain a level…
DetailsYou’ve paid your dues and studied hard. After working with other stylists, you are ready to open your own salon. This is an exciting time for any cosmetologist. The first step is to find the right location for your hair salon after cosmetology school. Here are some of the things you need to consider when…
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Happy clients return to your business; unhappy ones do not. Providing great salon services is essential to your shop’s longevity and, as you learned in cosmetology school, making your clients feel important is an absolute necessity. How You Can Make Your Clients Feel Special In today’s largely impersonal world, nothing makes your clients happier than…
DetailsSocial media is a big part of people’s lives. While the platform may differ, this is true of both young and old. People compare notes, talk to friends and look at business pages to see what is happening. Business owners in the know use social media as yet another tool to reach out to potential…
DetailsThe first article of this four-part series spoke about establishing your brand identity and building your website. Once your website is up, you need to build your brand identity, using both content and conventional marketing tools. Remember, the bottom line is to get customers to your door. Content Marketing Content marketing is much more than…
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