Mobile apps enhance our smartphone experience, and a growing number of Americans live on their phones. In fact, many of us spend up to five hours each day peering at what’s happening on the small screen in our hand. Advertisers have capitalized on this trend by urging businesses to amplify their brand recognition by using…
After you have completed your cosmetology education and gotten some experience under your belt, you might buy your own salon. Many cosmetologists purchase existing salons to build the business quickly, but you have a lot to think about before you do this. Take caution and consider these factors before signing a contract. Profitability Before you buy…
You’ve paid your dues, worked hard during your cosmetology education and own your own salon. Now, it is time to concentrate on building your business. So far, you’ve made all the right moves, hired a great staff, picked a thriving location and have a steady clientele. But, we’re talking about profit. Profit is more than…
Hairstylists work hard at developing their skills and attend cosmetology continuing education to learn how to stay abreast of the newest trends. Some even open their own shops. Running a business means making many decisions, and one of the most difficult is deciding what to charge customers. Seems easy, doesn’t it? It isn’t. It means…
In the past ten years, the world has changed, particularly from a technological standpoint. We’ve emerged from a paper and pen society to one that relies on ways to communicate that include tablets and cell phones. Convenience has taken center stage as consumers can use their phone to find a commercial establishment, check the map…
People are bombarded throughout the day with chemicals included in their foods and their home products. One idea that is fast taking hold and becoming popular is the eco-friendly salon. With concern about the climate and sustainability, going eco-friendly is something that clients will appreciate as a salon reduces their exposure to potentially harmful products.…
All massage therapists are expected to follow a code of ethics. These are the standards of conduct that a massage therapist must follow in order to be a member of the American Massage Therapy Association. Massage therapy is a rewarding career, but it can also be challenging since a therapist is working with a wide…
If you own a nail salon, you know that bridal work is an excellent way to attract new customers. In addition, by helping a bride achieve the perfection she wants for that special day, it creates a bond between you and your client that is unbreakable. Your cosmetology education has taken you to great heights,…
Getting enough sleep at night is vital for an individual to be able to function correctly during the day, particularly at work. Lack of sleep can cause drowsiness, affect the ability to concentrate, and leave someone in a less than happy mood. When the inability to sleep goes on for a long period, it can…
It’s a lot more expensive for a salon owner to bring in new clients than to keep existing ones. However, customer loyalty can be fleeting if those customers are offered a better deal elsewhere. This is why instituting a loyalty or rewards program can help convince customers that they are not only welcome but valued…