Whether you own a salon or are a self-employed cosmetologist, it is important to continue to grow your client list. However, you also do not want to forget about marketing to your current clients, as they provide you with repeat business and word-of-mouth referrals. With social media, you can connect with your current and potential clients to help take your cosmetology career to the next level.
Social Media Marketing
Social media marketing is a must for any cosmetologist or salon. You can spread awareness about your business and create loyalty among your customers. Facebook and Twitter have options to promote your posts to expand the reach, which will help you to attract new customers. According to Beauty Schools Directory, when you send out a post, especially one that is promoted, you create an easy and inexpensive highly visible advertising method that can also help with word of mouth advertising, which is one of the best forms of advertising.
By regularly posting, you also create a forum in which to continually engage with your current clients. With the right posts, you can also motivate them to share your posts with their followers, which also helps you reach a larger audience. You should focus on using posts to which your target audience will respond and find interesting.
Demonstrating Your Skills
Social media is the perfect platform for showing off your skills, especially with before and after photos. With the permission of your customers, you can post a picture of a great haircut or style to Instagram and share on Facebook and Twitter. You can also encourage your clients to post their new styles on their social media accounts and tag you. This will expand your reach to all of their social media followers, who in turn may choose you when it comes time for them to get a haircut.
Engaging with Current Clients
Your social media accounts should not just be about promoting your business and finding new followers; they should also be about engaging with current clients. The relationship between a beautician and his or her clients has always been personal; you can extend this relationship to the digital space. You can post hair care and body care tips, comment on recent news in the industry, post pictures of celebrity makeovers, and other information of value to your current clients. You can also encourage them to connect with you on social media. Be sure to read and respond to the various comments that your clients post on your page, and do not forget to follow them and occasionally add your own comments, especially if they post a photo of their new hair style.
Finding New Clients
Social media does help you find new clients, either through promotional posts or expanding your reach through your followers. To increase the number of new clients you can get through social media, you should include an exclusive discount or offer on services for new followers of your account. This will increase your number of followers, which you can nurture by posting valuable content to convert them into loyal customers.
You can also use hashtags to engage with new audiences, especially jumping on board trending topics that are applicable to your business, according to Entrepreneur. However, you should limit trending topics to those most relevant to your business and regularly use one or two strategic hashtags per post so that you also engage with your normal followers.
Social media is an invaluable tool for a cosmetologist or salon to have. Instagram, Facebook, and Twitter are the major go-to places, but you should not forget about LinkedIn and Google+, which also have a large number of users. By having an account on all of them, you build your brand and engage with your current customers while also having an avenue for finding new ones.
You want to be sure to keep up with continuing education to maintain your license so that you can continue to practice with all your new clients. Beauty Academy’s courses are offered online and provide a cost-effective and hassle free option for your required hours.