It’s not uncommon to hear women talk about how much they confide in their stylist. Choosing a career in hairstyling means choosing one of the most social professions that’s ever existed. Fortunately, if you’re a ‘people person,’ this is one of the exciting parts of the job. Here is why some of the best stylists in the business have such engaging personalities and how even introverts can succeed:
Empathy makes clients comfortable
If a client is getting their hair cut and colored, they’re going to be spending a significant amount of time in the chair. Even if your client isn’t an extrovert, it’s important to take this time to get to know them better. A stylist that is personable and has a sense of humor can help a client feel comfortable. When clients feel at ease, they’re going to be more forthcoming with feedback and understanding on the off chance that anything goes awry with their cut. Likewise, stylists can make their clients more comfortable by showing empathy toward their concerns or insecurities.
Talking builds trust
Talking with your clients isn’t just essential in terms of making sure you’re giving them what they want. Talking itself can help build a trusting relationship between the two of you. If you’ve proven yourself to be a trusted ally, your client may be more willing to try a new look or test out a bold trend. This gives you more opportunities to show your abilities and in the case of many higher-maintenance looks, will lead to more appointments.
Socializing leads to new clients
Being a people person is infectious. The more your clients consider you to be likable and conscientious, the more likely they’ll recommend you to their own friends. This means more customers for you. Plus, an extroverted stylist knows that their work extends beyond the salon. Every social opportunity, whether it’s a party or just chatting in line at the grocery store, is a chance to win over new customers.
Even stylists who are naturally introverted can channel their inner ‘people person’ with the help of social media. Socializing can happen from behind a keyboard. A stylist can develop a closer relationship with their clients by engaging with them on social media, liking their posts, and encouraging them to share photos of your work.
Listening is important
Another factor that works in favor of even the most introverted stylist is that a great deal of the job requires listening. Paying close attention to both the verbal and nonverbal cues your client is communicating is essential to figuring out how to give them exactly what they want. If you’re a stylist who isn’t comfortable talking, another easy fix is to ask your client questions. This means that they’ll take the lead with talking and you can settle into the role of active listener.
Keep these tips in mind next time you’re feeling shy with a client and remember that being a ‘people person’ is important in the styling industry. If you’re looking to further your cosmetology education, check out our courses.