Top Menu

Archive | Cosmetology

Cosmetology news

How to Build a Stellar Cosmetology Brand Part Two: Marketing Essentials

The first article of this four-part series spoke about establishing your brand identity and building your website. Once your website is up, you need to build your brand identity, using both content and conventional marketing tools. Remember, the bottom line is to get customers to your door. Content Marketing Content marketing is much more than […]

Continue Reading

Thought Leader Series: Learn from the Best to Be the Best

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences. She authored international bestselling book “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.” Establishing an admired salon or spa is no small task. It requires continuing your education, both […]

Continue Reading

5 Reasons to Kick Off a Cosmetology Career in 2016

Whether you’re looking for a career change or want to round out your current beauty career with a stronger skill set, consider the wealth of options available down the cosmetology career path. A career in cosmetology can be both personally and financially rewarding since it gives you the chance to work directly with clients, learn […]

Continue Reading