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How to Build a Stellar Cosmetology Brand Part Four: 6 Tips to Satisfy Your Clients

Happy clients return to your business; unhappy ones do not. Providing great salon services is essential to your shop’s longevity and, as you learned in cosmetology school, making your clients feel important is an absolute necessity. How You Can Make Your Clients Feel Special In today’s largely impersonal world, nothing makes your clients happier than […]

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How to Build a Stellar Cosmetology Brand Part Two: Marketing Essentials

The first article of this four-part series spoke about establishing your brand identity and building your website. Once your website is up, you need to build your brand identity, using both content and conventional marketing tools. Remember, the bottom line is to get customers to your door. Content Marketing Content marketing is much more than […]

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